I’ll start with DC because they are the worst example of what I’m talking about. For those who don’t know in the mid 80’s DC decided to essentially reboot their entire universe on the grounds that it was too complicated. In reality it wasn’t just one universe but a multiverse with many parallel dimensions. The idea behind the reboot was that this made it difficult for new fans to understand what was going in the DC multiverse. The reboot happened in an event called Crisis on Infinite Earths. I will admit they were probably right about this and it was a good move to try and simplify things. But unfortunately that isn’t exactly what happened. All the different universes were merged and a new history was created that was an amalgam of all the universe’s histories. As you might guess this didn’t make things as simple as they should have been. To make matters worse not all characters were rebooted at the same time for various reasons, resulting in characters that had pre-reboot histories interacting with characters that had post-reboot histories for, in some cases, a few years. If that was the extent of the problem it would cause some confusion but comics being what they are it would eventually be reduced and cause new readers essentially no confusion. Well a decade later in the mid 90’s there was another smaller reboot changing the history of some characters called Zero Hour. Now just last year there was yet another reboot called Infinite Crisis. This makes 3 reboots in the past 20 years. However not all stories are thrown out or kept. It’s up to individual writers and editors to figure what they want to keep and what they want to ignore. Meaning that stories pre Crisis on Infinite Earths may or may not apply to post Crisis stories and these may or may not apply post Zero Hour which again may not apply to the current post Infinite Crisis universe. So now there are four distinct periods in DC history with stories that may or may not apply to any other given period. This might not be so bad if most stories were self contained to one issue or a small several issue story but often that is not the case. A hero cannot just meet up with an old villain and do battle without some old
convoluted storyline coming into play a fair amount of the time. While it may be possible to enjoy the story without knowing all the history; it’s clear that it wasn’t written for someone who didn’t know it. While it may just be me, I feel like it’s a big turn off to new readers. I’ve been collecting comics for over ten years and I still remember in the beginning I felt very confused most of the time. That may explain why I loved and still love superman and batman the most. Their villains had history that you could feel but you never had to know any exact story for the current story to make sense. Lex Luthor always had a piece of kryptonite that he threatened superman with and the Joker was always crazy and trying to beat batman mainly because the Joker was just plain ole crazy. You could feel the history but it seemed to not get in the way as much with those heroes as compared with others. Now don’t get me wrong, I love the convoluted history and enjoy stories that use it well and used properly it can provide some of the best stories and motivation ever. However it should not be constantly used and referred to in order to make fans feel good about themselves. Some of my favorite stories involve short self contained adventures. I may be in the minority, I’m not sure but I feel like more new fans can be found if it was easier to enjoy comics.
I don’t want to come off as seeming like I am biased against DC. On the contrary DC produces more of my favorite superheroes than Marvel does. But Marvel lacks the constant rebooting. However they have their own problems which in some ways are even more confusing. Marvel has several things going for and against it. First it has several decades of uninterrupted continuity. This is both a blessing and a curse. Used properly and sparingly this can provide great motivation. For an example of a good use of this history: recently there was a Spiderman issue that plucked a story from over 40 years ago and used it to give the current story more power and emotional impact than it would otherwise have. However they recapped the important part of that story within a few panels of the recent issue so if you don’t have the original issue or a reprint the story still maintains the same power. In my opinion it is great writing and handling of history. This seems to work best with characters and series that are uninterrupted. However it is easy to fall into the same trap of using too much history. Fantastic Four has a bad habit of doing that which really reduces my enjoyment of the book since I am no expert on Fantastic Four history. I can only imagine the frustration new readers have with it. Other characters that don’t maintain a consistent book (e.g. Ghostrider and Deathlok) suffer from a convoluted history. While they may not have reboots in the manner of DC you can get some pretty strange history when different people try and adapt characters to what they want. While that is confusing it mostly affects B level characters so most new readers won’t be affected. Marvel has the bad habbit of creating lots of out of continuity stories and not making it clear to the reader what stories represent a different interpretation of a character. Now I may sound like I am contradicting myself but the problem arises when the tone and the feel of the character are so different you are wondering what happened. If you know its out of continuity you can accept a new interpretation but otherwise a new reader will likely be left feeling confused as to why Captain America continuously rents Yankee Doodle Dandy and is as wholesome as apple pie in one issue and is a complete dick in another punching very close friends you’ve never heard of before in the face. At this poin
t I know what is what but when I started I was confused and had no clue that there were such things as out of continuity stories or that “mature” lines often didn’t relate to the general continuing storyline. New readers likely share my original confusion. I will give Marvel credit for their ultimate line of books. It’s essentially another parallel universe where things are similar but writers are free to do what they please. They make it clear on the cover of the comic that this is a separate universe and in general the stories have been some of the best I have ever read. In general I feel Marvel is a bit more accessible to new readers but they still don’t make themselves accessible for a new reader to pick up an issue any given month and jump in.
Finally there is something both companies are guilty of that is just awful: the big “summer” events. These aren’t so much summer events as events that start in the summer and continue year round. Often times these are so important they take over peripheral books and make the storyline incomprehensible if you aren’t following the main event. It’s just not possible these days to pick up a Superman or Iron Man book and follow a nice storyline. You have to
know what is going on in some miniseries to understand why Iron Man is beating the bloody hell Captain
I hope I don’t come off as a whining fanboy but I really see some serious flaws in the comic book industry preventing new fans from enjoying some really well told stories. If I continue updating I’m sure this will come up again. I will likely even explore some of the mega events I’ve talked about and some I didn’t. As a final analysis I would say DC has a much more convoluted history but Marvel has some of the worst mega events ever. I’ll let you be the judge as I explore both companies’s sins. Oh in case you are wondering I do read some independent comics but they are small and new enough to not fall prey to these pitfalls.



















